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Marketing Technology Manager, Helsinki


At Valio, people have always looked forward. Today, we are an ambitious and international food company whose products are sold in 60 countries. We encourage our people to experiment and learn, and we are proud of our warm and supporting company culture. Committed and capable Valio people are our most important competitive advantage and thus at the core of our strategy. 

Are you passionate about the intersection of marketing and technology? Can you master systems, streamline processes, and guide teams in adopting new technological approaches? If so, we have an exciting opportunity for you. 

We're currently seeking a Marketing Technology Manager to join our dynamic team. This critical role lies at the heart of our marketing operations, requiring technical expertise and strategic thinking. The successful candidate will act as the primary user and authority for our suite of marketing technology systems, ensure their efficient use across various teams, and contribute to the ongoing development and enhancement of these systems. 

Job Description 

The Marketing Technology Manager will lead and oversee the development, implementation, and optimization of marketing automation and personalization tools, martech infrastructure, and integrations. This role will also drive the martech development roadmap to support the company's growth and marketing objectives. As a technical product owner, the Marketing Technology Manager will work closely with cross-functional teams to ensure the seamless execution of marketing campaigns and initiatives while leveraging data-driven insights to drive marketing performance. 

Key Responsibilities 

  • System Mastery & Management: Lead and optimize our marketing technology systems to ensure their efficient operation. 

  • Uniform System Usage: Set and implement standards for system usage across all marketing teams. 

  • Agile Methodology Promotion: Champion the adoption and implementation of agile methodologies within marketing teams. 

  • Needs Identification & Roadmap Planning: Identify system needs and contribute to the strategic roadmap for marketing technology initiatives. 

  • System Development & Integration: Participate in system development, ensuring alignment between technical requirements and business needs. 

  • Operational Documentation & Collaboration: Collaborate with IT Service Manager to maintain updated documentation of marketing technology systems. 

  • Training & Staff Development: Facilitate training and guide staff through system implementations and upgrades. 


  • Good experience in marketing automation, with a focus on technical implementation and management of marketing automation and personalization tools. 

  • At least a bachelor’s degree in business, Information Systems, or a related field. 

  • Strong knowledge of marketing automation platforms, CRM systems, and other martech tools and integrations. 

  • Proven track record in developing and managing martech development roadmaps and projects. 

  • Excellent communication, project management, and leadership skills. 

  • Ability to work effectively with cross-functional teams and manage multiple priorities simultaneously. 

  • Strong analytical skills and data-driven thinking, with experience in performance optimization and ROI analysis. 

  • Fluency in both Finnish and English  

If you have a passion for marketing technology, a knack for identifying needs and planning solutions, and a commitment to fostering a technologically adept marketing team, then this is your role. Join us and play a key role in shaping our marketing technology landscape. 

For more information, please get in touch with Pekka Rantamoijanen, Head of Customer Experience in Brand, Sustainability, and Communications, at tel. 0103812875. Pekka will be available for calls on the following dates and times: 

  • May 29th, 9:00 - 10:00 

  • June 1st, 9:00 - 10:00 

  • June 5th, 13:00 - 14:00 

  • June 9th, 9:00 - 10:00 

Please send your application by 11 June 2023 via application link. You don’t need to wait until the last minute, as we will start interviewing candidates already during the application process. 

At Valio, we work together to make life better. Our innovative community develops and produces nutritious food products that are loved by our consumers in 60 countries. We are Finland’s biggest food exporter. We are driven by responsible mindset in everything that we do, and together with our partners, our goal is to make our milk carbon neutral by 2035. 

Hakuaika päättyy: 2023-06-11 klo 23:59

Valio vaikuttavuus

Valio synnyttää merkittävimmät positiiviset vaikutuksensa liittyen ravitsemukseen ja verojen maksamiseen, luokissa Terveys ja Yhteiskunta.

Valio synnyttää merkittävimmät negatiiviset vaikutuksensa tai käyttää resursseja liittyen kasvihuonekaasupäästöihin ja biodiversiteettiin, luokassa Ympäristö.
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Marketing Technology Manager, Helsinki


Julkaistu 02.06.2023

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