Join an industry leader and make a positive change in the sustainable use of the world's natural resources. Together, we will transform the business and drive the industry toward a greener future.
At Metso, you will be supported by our inclusive culture and a network of colleagues from around the world. With us, you will embark on a personal growth journey and are encouraged to realize your potential. This is your invitation to rise above the possible.
Job posting end date: December 18, 2025
Introduction
We are looking for a Director of Brand & Events to lead our Brand & Events team within the Metso Marketing & Brand organization. You will be responsible for leading a team of brand and event professionals dedicated to defining, developing, and protecting the Metso brand's core meaning and ensuring a consistent brand narrative with clarity and relevance. Your role plays a crucial part in building brand value and performance that elevates marketing impact and strengthens our competitive advantage. In this position, you will report to the VP of Marketing & Brand.
This position is mainly located in Espoo, Finland, but we are happy to offer flexible working arrangements, including hybrid options. The position involves travelling as needed.
The team you belong to
The ambition of Metso Marketing & Brand is to become a high-performing, forward-looking, and data-centric driver of value and growth aligned with strategic priorities and business goals. As part of that ambition, we are looking to shape, strengthen, and activate the Metso brand as a strategic business asset to drive differentiation, preference, and long-term corporate value. The Brand & Events team defines, develops, and protects the brand's core meaning and ensures a consistent brand narrative with clarity and relevance. By translating business strategy and priorities into a compelling brand narrative, the Metso brand is connected directly to growth, enabling customer choice, stakeholder trust, and pricing power.
We work closely with stakeholders, such as communications, HR, and global business stakeholders. Our team culture is all about being collaborative, evidence-based, and forward-looking.
What you'll do
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Define and own the Metso brand strategy aligned with corporate vision and growth priorities.
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Develop and maintain the brand narrative, hierarchy, and governance framework.
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Ensure brand consistency across customer and stakeholder journeys.
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Lead the global event strategy and activation of the brand in events and initiatives.
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Collaborate with HR on employer branding, with Communications on reputation management.
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Define and measure brand KPIs, linking investments to business outcomes using data, AI, and analytics.
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Drive brand health and equity, integrating sustainability and ESG into storytelling.
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Manage trademark and brand protection processes in collaboration with IP Legal teams.
Who you are
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10+ years of experience in building and activating global brand strategies in complex organizations.
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Proven ability to connect brand strategy to business outcomes and drive and build brand as a strategic corporate asset.
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Strong storytelling skills and experience in brand evolution and commercial transformation.
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Executive-level communication and influencing skills with cross-cultural competence.
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Experience in change management and stakeholder engagement.
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Familiarity with intellectual property principles and trademark portfolio management.
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Fluency in digital tools, analytics, and AI-driven brand measurement.
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Risk awareness and compliance mindset.
What's in it for you
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An inspiring purpose - Enabling sustainable modern life. Minerals and metals are the backbone of essential functions in the modern world. However, there's a pressing need for more sustainable solutions to collect and process them. At Metso, you get to be part of transforming the industry and making a positive change.
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Wellbeing and safety - Benefit from occupational healthcare, generous benefits plan, healthy living rewards, mental well-being services, on-site gym, bicycle benefits, and engagement surveys.
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Compensation and rewards - Global incentive program tied to business and performance targets, car benefits, and meal benefits.
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Hybrid working possibilities - While we are big advocates of meeting and collaborating in person, we believe in fostering a flexible work environment.
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A thriving culture - We are committed to developing an inclusive culture that enables everyone to do their best and reach their full potential. A culture that is courageous, compelling, and caring, and unites our people to build a sustainable future together.
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Extensive learning opportunities - Ongoing growth dialogues, internal mobility, mentoring programs, education assistance, ambitious projects, and global opportunities.
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Worldwide support - Leverage our network of peers across the world, offering valuable assistance. We get things done together, through open and honest communication.
Get in touch
Want to rise above the possible with us? Click 'Apply now' to leave your application.
For additional information, please contact Leila Mojtahedi, VP, Marketing & Brand, leila.mojtahedi(at)metso.com.
We understand that some highly capable candidates might hesitate to apply for a role unless they meet every listed qualification. If you're excited about this role, we encourage you to apply even if you don't meet all the requirements. You may be the right candidate for the role.
How to join - Working at Metso - About Metso - Diversity and Inclusion - Meet our people
Metso is an equal opportunity employer committed to fostering an inclusive and diverse workforce culture. All qualified applicants will receive consideration for employment without regard to race, religion, color, nationality, gender, gender identity, sexual orientation, age, status as a protected veteran or status as a qualified individual with a disability.
Metso is a frontrunner in sustainable technologies, end-to-end solutions and services for the aggregates, minerals processing and metals refining industries globally. We improve our customers' energy and water efficiency, increase their productivity, and reduce environmental risks with our product and service expertise. We are the partner for positive change.
Metso is headquartered in Espoo, Finland. At the end of 2024 Metso had close to 17,000 employees in around 50 countries, and sales in 2024 were about EUR 4.9 billion. Metso is listed on the Nasdaq Helsinki.