We're Hiring: Chief Marketing Officer (CMO)
Ready to roll into something big? Let’s Roll seeks a Chief Marketing Officer (CMO) to take our community and growth to the next level! We're a passionate, bootstrapped startup bringing roller skaters together globally, and now we need YOU to help scale our app and community.
⚠️ This role is part-time and sweat equity-based during our bootstrapping phase, perfect for someone looking to contribute while juggling other commitments. A minimum time investment of 30 hours per month is expected.
What You’ll Be Doing:
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Lead Social Media Strategy: Oversee our Instagram (12k+ followers), TikTok (6k+ followers), YouTube, and Facebook platforms. Manage our vibrant Facebook group of 2,000+ skaters.
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Community Management: Be the heart of our community! Engage directly with users, lead fun initiatives, and drive word-of-mouth growth.
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Content Creation: Create buzz! From video production to viral social media strategies, your flair for capturing the roller skate lifestyle will help us bring new users on board.
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Influencer & Affiliate Partnerships: Build and run an affiliate-style marketing program with key influencers, roller skate coaches, trainers, rinks, and businesses. Help them push Let’s Roll to their followers through exciting incentives.
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Growth, Growth, Growth: Your main mission is to grow the app’s user base through creative marketing strategies, social media, and partnerships with skaters and creators.
Skills & Experience We’re Looking For:
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Social Media Wizard: You know how to build, engage, and grow social media followings across Instagram, TikTok, and Facebook.
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Community Builder: You’re a natural at fostering connections online and in real life, with a deep understanding of how to energize and manage a community.
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Roller Skating Enthusiast: Ideally, you skate or have a strong network in the roller skate world. You’ll be involved with content creation, so knowing the culture is a huge plus!
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Video Production Skills: Strong video creation and editing skills will be key to telling the Let’s Roll story. Bonus points if you’ve created viral content before!
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Viral Communication: You have a knack for creating shareable, engaging content that generates excitement and action.
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Affiliate & Influencer Outreach: You’re skilled at recruiting influencers, building creator partnerships, and developing affiliate marketing programs.
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Hands-On Doer: You're not afraid to dive into the details—outreach, content, direct conversations—you’ll handle it all with energy and creativity!
Why Let’s Roll?
We’re a passionate, tight-knit startup that’s remote and highly flexible. We operate in an asynchronous work environment, so you can be anywhere in the world and set your own hours. This role is part-time, so you can balance it with other work while helping build something amazing from the ground up.
Let’s Roll is all about the skating community, spreading good vibes, and connecting skaters from around the globe. If you're passionate, independent, and eager to be part of something that’s growing from scratch, this is the perfect fit!