Veikkaus is a gaming company for every Finn, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is at the core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first.
For a better game — and working life.
Veikkaus is embarking on its most significant transformation yet. As we prepare for the opening of the Finnish licensing market in 2027 and rapidly expand our international presence, data and AI are at the absolute core of our strategy.
We are looking for a Senior Data Scientist to take a key role in leading the development of advanced personalization and recommendation models within our AI Capabilities team. You will design and deploy machine learning solutions that improve customer experience across our digital channels and drive measurable business impact. You will also act as a senior mentor and technical counselor for other data scientists, setting standards for model development, evaluation and deployment.
Your key responsibilities:
- Personalization & Recommendation Systems: Lead the development of production-grade recommendation and personalization models across our digital channels, deployed in real-time production environments.
- Customer Lifecycle & Engagement: Build solutions for content ranking, churn prediction, cross-sell/up-sell, and personalized experiences in a responsible gaming context.
- Cross-functional Collaboration: Work closely with engineering and product teams to integrate and deploy models into scalable real-time systems.
- Technical Leadership & Mentoring: Mentor other data scientists and drive best practices in ML development, MLOps, code quality, and model evaluation.
- Experimentation & Business Impact: Design and analyze A/B tests and translate business goals into measurable data science outcomes.
- Innovation & GenAI: Explore new approaches in recommender systems, Generative AI, and responsible AI practices.
We’d love to hear from you if you have:
- 5+ years of experience in data science, with a strong focus on building and deploying recommendation systems or personalization solutions in production environments (e.g., e-commerce, gaming, media).
- Deep understanding of machine learning algorithms and techniques (e.g., matrix factorization, neural networks for recommendations, RL, causal inference).
- Solid Python skills and experience with modern ML frameworks (e.g. PyTorch, TensorFlow).
- Good SQL skills and experience working with large-scale data in cloud environments (e.g. Snowflake/BigQuery).
- Familiarity with MLOps concepts and tools (e.g. model versioning, CI/CD for ML, monitoring; experience with Azure/AWS/GCP is a plus).
- Track record of mentoring junior/mid-level data scientists, leading technical initiatives, and connecting ML work to business KPIs.
- Strong problem-solving skills, business acumen, and a proactive “can-do” attitude.
- A relevant education (e.g. degree in Computer Science, Statistics, Mathematics or related field).
- Excellent English communication skills, both written and spoken.
Considered an advantage:
- Experience with Generative AI (LLMs) and its applications in personalization.
- Experience in the gambling or gaming industry.
- Knowledge of Responsible Gaming principles and how to apply them in AI models.
- Understanding of AI governance and ethical AI practices.
Why join us?
- A Unique Strategic Moment: Be a key player in our transition to a licensed market and international expansion.
- Impact: Work on one of Finland’s largest consumer data sets and directly influence the experience of millions of customers.
- Innovation: Be part of a forward-thinking team that is actively exploring GenAI and modern MLOps.
- Culture: Join a collaborative, diverse, and highly skilled team where sharing knowledge is encouraged.
- Responsibility: Help build safe, responsible and sustainable gaming experiences with data and AI.
- Benefits: Enjoy competitive benefits and flexible working arrangements.
We genuinely aim to be a responsible employer, offering engaging tasks and a healthy work–life balance. It is important to us that everyone can come to work as they are. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.
The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model. To foster collaboration and effective teamwork, we meet at the office three times a week.
Interested?
Awesome! We are conducting this recruitment in collaboration with our partner StaffPoint Digital. Please send your application with CV by 24.05.2026. We are waiting to hear from you. The position will be filled as soon as the suitable candidate is found.
A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.
Veikkaus
Tuotamme peleillä iloa ja suojelemme sitä. Haluamme, että suomalaisten pelaaminen pysyy ilon puolella. Tässä työssä vastuullisuus ohjaa kaikkea toimintaamme. Haluamme olla pelialan edelläkävijä ja vastuullisen pelaajakokemuksen suunnannäyttäjä. Hyvinvointi on meille sydämen asia. On tärkeää, että töihin on mukava tulla joka päivä. Meillä on monipuoliset ja laajat työsuhde-edut. Tarjoamme vaikuttavia työtehtäviä kehittyvässä työyhteisössä, jossa on iloinen tekemisen meininki. Tehdään työtä ‒ yhdessä ilon puolella.